About pathways digital Your digital agency and technology partner for DACH and Spain.
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Recognition
We're creators. A curated selection of our software launches has been listed and recognized by the global tech community on Product Hunt, and we've been named an Awwwards Design Nominee. That same engineering discipline carries over into every client project we commit to.
Who we are
pathways digital is a hybrid digital agency for digital products and web services, based in Palma, Mallorca. We pair a genuinely strong technical stack, engineering, AI, and integration work that holds up under real production load, with the same attention to how your brand actually shows up: tone, detail, the experience a customer walks away with. Most agencies pick one side of that. We build both into the same team, so nothing gets lost in a handoff between "the developers" and "the brand people."
Our approach is scale, adapt, perform: digital solutions and consulting made to fit what your business actually needs, not a template stretched to cover it.
What we do
Our pillars
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AI
agents, automation, and AI onboarding that gets adopted, not just deployed
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WEB
custom platforms and web experiences built for performance and the workflows you actually run on
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BRAND
email marketing, UX writing, accessibility, and brand consistency across every touchpoint
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ECOMMERCE
headless commerce architecture that scales with your catalog and your traffic
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HUBSPOT
CRM, marketing, and revenue operations, onboarded and trained so your team gets real value from it
Stack
Our tech expertise
- HubSpot
- Zapier
- Shopify
- Storyblok
- Astro
Partners
Partnerships & certifications
We're certified HubSpot, Zapier, and Shopify partners, Google AI certified, and an AWS Partner - real technical depth behind the integrations we build, not just a badge.
How we work
A smarter agency model
We've rethought the standard agency model to get you more for your investment. Instead of starting from zero on every project, we build our own ready-to-use SaaS products, like LANDON and EcomHeld, and combine them with focused custom development and HubSpot integration work where that's the better fit. The result: a digital setup that scales with you and fits your brand, without paying to reinvent things that already exist.
Every project
Our focus in every project
- GDPR-compliant by default, hosted in the EU
- Clear structure, fast pages, in-depth SEO / GEO / AEO optimization
- Custom-tailored products, not off-the-shelf templates
- Modular experiences that grow with your brand
- Sustaining your brand focus & perspective
We are fluent in English, German, and Spanish.
Start your project with us
Share your goals with us and we'll map out a clear,
practical path from concept to delivery.